Ios In App Advertising Guidelines

In addition to being nicely designed your ios app screenshots have to follow apple s guidelines and size requirements.

Ios in app advertising guidelines. Ios apps fully comply with the app store guidelines and are distributed through apple s app store. Ads displayed in an app must be appropriate for the app s age rating allow the user to see all information used to target them for that ad without requiring the user to leave the app and may not engage in targeted or behavioral advertising based on sensitive user data such as health medical data. Apps may not use their own mechanisms to unlock content or functionality such as license keys augmented reality markers and qr codes.

Other update mechanisms are not allowed. What concerns in app advertising cost kenshoo mobile app advertising trends report asserts that average in app cpm for both android ios amounts to about 5 while average in app cpc is about 4. This is especially important in navigation bars where a title is more helpful.

Use the product names. If personalized ads is turned on apple s advertising platform may use your information to serve ads that are more relevant to you. It may not decrease the number of ads you receive but the ads may be less relevant to you.

Must use the app store to distribute updates. Avoid displaying a logo throughout your app unless it s necessary for providing context. Don t refer to apple devices generically as smartphones or tablets.

Display advertising should be limited to your main app executable and should not be included in extensions app clips widgets notifications keyboards watchos apps etc. The guidelines are pretty straight forward. Ios uses a fixed tab button on the screen s bottom while android uses slide out navigation.

Apple app store screenshot guidelines. Adhere to apple s trademark guidelines. Always include a call to action to download your app.