Ios App Store Promotional Text

Promo text is a 170 character section on an app s app store page that appears at the top of the description for the app and in the product page view.
Ios app store promotional text. Indeed the subtitle has a huge weight in the algorithm. What is the promo text. Essentially it acts as an additional part of the introduction.
Your app s promotional text appears at the top of the description and is limited to 170 characters. Generate access keys in the users and access section of app store connect. To help you discover the apps stories and games you re sure to love our team of full time editors offers personalized suggestions based on your preferences and previous purchases.
With thousands of apps added to the app store every week there s always something new to check out. Use the promotional text to let your users know you re handling. Now app store provide use a new option of promotional test.
Your 57 57 icon which is 512 512 on your description page in a few other places. Set up your server to validate receipts and receive app store server notifications. Unless people are searching the app store for you by name you can t depend on direct traffic so you ve got to get comfy with the fact that you must stand out from the competition in your category based on these 2 factors alone.
The promotional text and the what s new text are the only places you can update without uploading a new version to itunes connect. Promotional text is not indexed for organic keywords by apple. Both the subtitle and the promotional text were introduced along with ios 11.
When we submit our application on itunes. Description required the first and second sentences of your app description are critical. Your app s promotional text appears at the top of the description and is up to 170 characters long.